Experiential Brand Activations

Client: The Venue Group Ltd

Role: Events & Activation Assistant

Scope: Spatial styling and experiential detailing in collaboration with brand and venue teams, delivering immersive environments that translated brand identity into physical experience.

CÎROC Chalet

❋

Activation: Activated CÎROC’s winter alpine pop-up at Flat Iron Square, transforming a high-footfall hospitality venue into a premium, immersive brand environment.

Brand Translation: Translated CÎROC’s premium positioning into an elevated chalet concept, integrating tactile materials, seasonal styling, and curated drink presentation to reinforce aspirational lifestyle cues.

Spatial Direction: Implemented spatial zoning, bar focal hierarchy, and experiential touchpoints to support customer flow and visibility.

Brand Code

Primary

Blue

Base

White

Accent

Silver

Material & Sensory Translation

Ornaments

Shearling

Lighting

Experiential Strategy

Designed as a layered journey, arrival impact, bar focal hierarchy, dwell zones, and photo-led touchpoints, engineered to increase circulation, social capture, and premium brand association.

MEASURED ACTIVATION IMPACT

3 WEEKS ACTIVATION

42K

FOOTFALL

80%

VOLUME INCREASE

10,873

SOCIAL IMPRESSIONS

Bulleit Bourbon Frontier

❋

Activation: Activated Bulleit Bourbon Frontier at Flat Iron Square, translating frontier heritage into a high-impact hospitality environment engineered for cultural visibility and premium whiskey prominence.

Brand Translation: Reinforced Bulleit’s raw Americana positioning through timber-led materiality, industrial accents, and heritage typography, preserving authenticity while elevating contemporary relevance.

Spatial Direction: Structured bar hierarchy, circulation flow, and environmental layering to secure dominant product visibility and sustained engagement across peak trading periods.

Brand Code

Primary

Orange

Base

Brown

Accent

Black

Material & Sensory Translation

Brand product

Wood

Leather

Experiential Strategy

Engineered as a high-impact frontier takeover, with bar dominance, and social touchpoints structured to maximise circulation, dwell time, and premium product visibility.

MEASURED ACTIVATION IMPACT

5 WEEKS ACTIVATION

70K

FOOTFALL

130%

VOLUME INCREASE

100k+

SOCIAL IMPRESSIONS

Tanqueray Summer Garden

❋

Activation: Activated Tanqueray through a multi-sensory summer garden takeover, transforming Flat Iron Square into a high-energy botanical environment designed to drive seasonal relevance, dwell time, and social visibility.

Brand Translation: Translated Tanqueray’s flavour-led portfolio into distinct experiential zones, using saturated green architecture, citrus-led styling, and floral layering to express product differentiation through space.

Spatial Direction: Executed spatial zoning and focal hierarchy across bar, backdrop, and workshop areas to enhance guest flow, drive interaction, and strengthen premium brand perception.

Brand Code

Accent

Heritage Red

Orange

Purple

Base

Dark Green

Primary

Green

Warm Clay

Material & Sensory Translation

Serve cue

Accent

Botanical

Experiential Strategy

The space was designed as a discovery journey zoned by flavour variant, photo-led moments, workshop touchpoints, and bar focal hierarchy to increase dwell time, social capture, and brand immersion.