CASE STUDY:
MUSIC CAMPAIGN
Client: Papes V
Project: ‘My Darling’ – Single Release
Role: Lead Stylist
Scope: Concept & Wardrobe Direction
VISUAL DIRECTION
Old Hollywood glamour redefined through a contemporary lens. Pearl layering, fur textures, and high-contrast silhouettes elongate the frame, balancing heritage luxury with modern designers to create a sharp, elevated expression of glamour.
THE BRIEF
Define the fashion identity for Papes’s My Darling single release, delivering bold, timeless imagery that conveys confidence, femininity, and cinematic glamour.
CREATIVE STRATEGY
Styling was developed to read as iconic at scale and refined in detail, ensuring visual consistency across multi-platform outputs while supporting dynamic digital storytelling.
BRAND CURATION
Brand curation balanced heritage luxury with contemporary accessibility. Givenchy’s signature print scarf anchored the campaign, while Gucci’s sculptural eyewear introduced a modern edge. Accessible layering from Pull & Bear and Fashion Nova grounded the looks, bridging high-fashion and commercial contexts.
EXECUTION
Campaign imagery was activated across digital platforms, generating 10,887 audience impressions. The look became a key visual in the campaign roll-out.
