CASE STUDY:
DIGITAL BROADCAST
Talent: Madame Joyce
Project: Cocktails & Takeaways
Platforms: Digital (Youtube)
Role: Fashion Stylist & Wardrobe Sourcing
THE BRIEF
Style Madame Joyce to establish a confident, contemporary on-screen wardrobe that supports her identity as a modern host and cultural voice for ‘Cocktails & Takeaways’, while ensuring consistency across broadcast formats.
VISUAL DIRECTION
Fluid silhouettes were styled for movement on camera while maintaining a polished, broadcast-ready finish. A pastel-based palette was selected to create on-camera softness while avoiding colour interference with studio lighting. Meanwhile print fabric selection prioritised stretch and vibrancy on screen.
CREATIVE STRATEGY
Styling functioned as a tool for character continuity. A capsule wardrobe system was developed to enable flexibility across episodes while maintaining a consistent, recognisable visual identity.
On-Screen Wardrobe in Broadcast Episode
MADAME JOYCE
The styling translated on screen, supporting "Cocktails and Takeaways" Podcast broadcast episode that achieved 93K digital views on YouTube. The styling contributed to her recognisable on-screen persona.
EXECUTION
Episode: Standing on Business with Dami Hope Link to Episode