When emotion precedes perception.

Blinded is a multi-platform campaign realised across editorial, social, and digital touchpoints, amplified through paid media placement on Highsnobiety.

In an increasingly hyper-visual culture, the editorial challenges the primacy of sight, where blindness becomes an emotionally driven distortion of perception.

Saturated colour, disruptive lighting, and controlled proximity define a sensory environment that distorts visual logic. Colour operates as an emotional code, mapping vulnerability, isolation, tension, and dissonance within a defined visual language.

The project delivered 104,000 website visits on Highsnobiety, 2,200 social engagements, and 29,000 total reach across social platforms, engaging a culturally driven, anime-informed audience.

Blinded positions emotion as the primary lens through which reality is interpreted.

Role — Art Director, Set Designer & Fashion Assistant

STRATEGIC FRAMEWORK

The framework is built through the controlled interplay of fashion, light, colour, and materiality to externalise internal emotion as an immersive visual atmosphere. Cinematic colour and texture function as a system to articulate emotional blindness.

VISUAL LANGUAGE

COLOUR SYSTEM

Primary Colours

#000000

PANTONE BLACK 6 CP

#5D090A

PANTONE CABERNET

#FFFFFF

PANTONE WHITE

Secondary Colours

#C4B00E

PANTONE YELLOW JASMINE

#AE0C06

PANTONE ADRENALINE RUSH

#18391C

PANTONE PINE GROVE

MATERIAL & TEXURE

VISUAL MOTIFS

Reflective Surface

Emotive Light Source

Obscured Vision

LIGHTING PRINCIPLES

Directional Light

Deep Shadow Contrast

Gel Colour Layering

EXECUTION

A controlled approach reduces the visual field to light, colour, and form, intensifying focus and tension. The final images balance visual control with psychological tension, positioning blindness as an emotional distortion.